Digital Engagement Lab | Research for Attention Momentum

Our new model guides the production of more engaging digital content.

A unique Smart Story Suite simultaneously supports
scanners with time limitations
and readers who have the time to consume content.

Since the iPhone's

introduction in

2007, our research in

journalism, cognitive psychology,

neuroscience, and human-computer interaction reveals new strategies to engage more users with more content for longer periods of time.

The model expands a
traditional "target audience" to

larger populations with a
"Digital DIET" for incidental content,

including social media.

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DIET

D emographics

Interests

Environment

T ime

SPICE

Research shows that "SPICE" content

can sustain attention to content that a
user would not typically seek or select.

The key is knowing how to strategically
structure SPICE content it generates what

psychologists call "situational interest."

"SPICE" content is:

Scannable

Personalized

Interactive

Curated

Emotional

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