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Select Your Primary Interest
The best practices for producing digital content can lead to even
better practices for an innovative model that engages
more users with more content.
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A user-centered structure is built on years of testing real-world cognitive variables
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The intentional interaction design shapes how users discover and navigate clickable paths.
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An Adaptive Content Design lets users select different paths through the same content.
"Likes" and "shares" represent interactivity that expands your content's reach, but likes and shares
do not mean sustained engagement.
All users bring a "digital DIET" to content, and cognitive psychology - not just good writing or design - guides new strategies to sustain the attention of more users, even those not seeking that content.
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Does your content serve all scanners, seekers, and readers with different needs and behaviors? If not, a new model is here.
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