Name: Digital Engagement Lab
Address: College Park, MD, 20742, US
Telephone: 301-405-2425

Meaningful engagement isn't just brief attention paid to video, likes or shares.
For sustained engagement, content must build "attention momentum."
This requires a new model for content that appeals to users beyond a "target audience."

The new Digital Engagement Model for 2025 offers new strategies to sustain
the attention of users to content they would not typically seek or select.

1. Clickbait doesn't always produce the most clicks.
2. "Likes" and "shares" represent interactivity but not always meaningful engagement.
3. Unliike traditional structures, content CAN simultaneously serve scanners and readers.

After years of researching mobile users, traditional structures for content are updated.