Sharing or Liking Digital Content Isn’t Enough.
It Must Grab Attention and Keep It.

What's Your Primary Interest ?

Engagement Facts

Most content fails to drive meaningful engagement, even if it’s high quality.
For maximum reach, content must engage more than a traditional "target audience."
Learn how our model maps the path from exposure to attention and meaningful engagement.

There are countless definitions and measures for the term engagement. Most are based on clicks, likes, or time on content. Our new production model focuses on the first critical period when users decide if the content is interesting.

The cognitive model reveals how to capture and keep attention, especially for users who don't typically seek or select that information. Aligning content with how the brain processes imedia offers new pathways to connect with today’s busy and often distracted users.

What's Your Primary Interest ?

Engagement Facts ​

Most content fails to drive meaningful engagement, even if it’s high quality.

For maximum reach, content must engage more than a traditional "target audience."

Learn how our model maps the path from exposure to attention and meaningful engagement.

Engagement Facts